The Wirecutter New Product Strategy

Background pattern

Wirecutter is an online product review site owned by The New York Times Company under the brand name GDI. It was started by Brian Lam in 2021 to provide a marketplace for personal digital electronic device users to compare products and reviews over the internet. There is an estimated average of six million searches performed on the site each month. It can be accessed from any browser through the internet service provider (ISP). There are different payment options available like through PayPal, Google Check-Out, and other credit cards.

The Wirecutter also reviews gift cards, eBook readers, mobile phones, digital cameras, and other electronic items. This web portal is accessible to anyone over the age of eighteen years old with an internet connection. There is no membership fee and there is no cost associated with viewing the information on the Wirecutter or other products.

The Wirecutter

A close up of a tower

The main goal behind creating the Wirecutter was to create a consumer platform for selling consumer products via the internet. The goal of the company is to help consumers make buying decisions based on product category, price, features, and performance, after which the user can leave the Wirecutter website and purchase the item. To accomplish this, the Wirecutter staff has developed a number of recommended products. The Wirecutter has two product categories, which they call premium and standard, which they feel offers the best products on the market according to their analysis.

The Premium Product Review Site offers the review of twenty premium products. They are Garmin Forex, Garmin Indicator, iControl, Logitech keyboards, Logitech mice, Sonos, Yamaha DVD players, ZTE notebook computers, ZTE phone docks, and ViewSonic digital camera. Other recommended products are Blackberry phones, laptops, iPad, PDA’s, Sharp laser printers, iPod video players, iPhone and iPod Touch products, Cisco IP phones, and Sony PSPs. Each product category comes with detailed information on its specifications, as well as a link for further details. This Wirecutter review is based on the information the Wirecutter provides on the official website, and is not based on any consumer testimony or an informal survey of customer satisfaction.

A Much Ado 

A close up of a fence

The second product group in the Wirecutter that is offered for sale is the affiliate program. Affiliate marketing is a great way to start making money on the internet and generate an income from home. Affiliate marketing works through a revenue model that requires the marketer (you) to pay a commission to the affiliate whenever a visitor to the Wirecutter site purchases one of the Wirecutter recommended products. In the revenue model, the affiliate receives a fixed amount of revenue each time a visitor to the Wirecutter site purchases a Wirecutter recommended product. This system is ideal for the newbie marketer who has little or no online experience and wants to get his or her feet wet before exploring other marketing channels.

There are two types of affiliate programs offered at the Wirecutter. They are the Pay per Lead business model and the Pay Per Sale business model. The Pay per Lead model allows the marketer to set up one pay per lead account that accepts affiliate payments, while maintaining the ability to accept other payment methods, such as Pay pal. With the Pay per sale business, the marketer pays for the actual sale price of the product, as well as any affiliate fees collected. These systems have varying commission rates and payout percentages, so the advice you get here about which program to use primarily depends on your own unique circumstances.

There are also two review sites at the Wirecutter that recommend products in the two product categories mentioned above. These sites, the Wirecutter Pro and the Wirecutter Ultimate are great resources for anyone who is new to affiliate marketing. Both sites offer detailed information on what the various products can do for you, how you can use them to generate a significant amount of income and provide an explanation of the commissions and other revenue models available through the program. While these review sites cost money to use, the advice and resources they provide are very useful for anyone considering signing up with the Wirecutter.

Final Words 

The Wirecutter has several long-term and short-term goals. If you have the motivation, time, and resources to learn everything the Wirecutter has to offer, it may be well worth your effort to sign up. If you already have a Wirecutter account but haven’t received any updates or news from the program since signing up, there’s still time to make improvements, start testing several new smartphones or do something else that will help you generate more income. The program’s ultimate goal is to help users make more money.

Subscribe to our monthly Newsletter
Subscribe to our monthly Newsletter